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TAKEUCHI RYOSUKE
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/06 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Invitation | Invited paper |
| Title | Designing Visual Metaphors in Advertisements: |
| Contribution Type | Co-authored (first author) |
| Journal | Japan Marketing Journal |
| Journal Type | Japan |
| Publisher | Japan Marketing Academy |
| Volume, Issue, Page | pp.28-39 |
| Authorship | Lead author |
| Author and coauthor | Ryosuke Takeuchi,Jue Wang |
| DOI | 10.7222/marketing.2022.033 |
| ISSN | 0389-7265/2188-1669 |
| PermalinkURL | https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.033/_pdf |