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TAKEUCHI RYOSUKE
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | English |
| Publication Date | 2015/07 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments |
| Contribution Type | Sole-authored |
| Journal | Asia Marketing Journal |
| Journal Type | Another Country |
| Volume, Issue, Page | 17(2),pp.1-13 |
| Author and coauthor | Ryosuke Takeuchi |
| DOI | 10.15830/amj.2015.17.2.1 |