キクチ　カズオ   KIKUCHI Kazuo   菊池　一夫    所属   明治大学  商学部    職種   専任教授
発表年月日	2024/06/19
発表テーマ	Spontaneous Growth of a Community in a Metropolitan Area in Tokyo, Japan
会議名	THE 49TH ANNUAL MACROMARKETING CONFERENCE
主催者	Hanken School of Economics and University of Helsinki, Finland
学会区分	国際学会
発表形式	口頭（一般）
単独共同区分	共同
国名	フィンランド
開催地名	ヘルシンキ
開催期間	2023/06/17～2023/06/20
発表者・共同発表者	Kazuo Kikuchi and Masaaki Takemura
概要	The aim of this study was to investigate a suitable theoretical framework for elucidating the spontaneous growth of a community within an upscale metropolitan area in Tokyo, Japan. With this aim in mind, we examined the emergence of marché (a periodic market) as a case study. The marché serves as a physical space where primary various goods are sold. In the case study, we will show the event-fostering functions carried out by the marché operators as a notable aspect. To specify these functions will necessitate the development of a novel theoretical framework, distinct from previous studies on the emergence of marché.