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キクチ カズオ
KIKUCHI Kazuo
菊池 一夫 所属 明治大学 商学部 職種 専任教授 |
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| 発表年月日 | 2024/08/23 |
| 発表テーマ | Integrating Digitalization of Supply Chain into Omni-channel Strategy :A Comparative Study of Fashion Companies in Japan |
| 会議名 | 2024 JSDS=KODIA Conference |
| 主催者 | JSDS=KODIA |
| 学会区分 | 国際学会 |
| 発表形式 | 口頭（一般） |
| 単独共同区分 | 共同 |
| 国名 | 日本 |
| 開催地名 | Meiji University |
| 開催期間 | 2024/08/23～2024/03/24 |
| 発表者・共同発表者 | Xiaohong QIN (Kyoritsu Women’s University)
Kazuo KIKUCHI (Meiji University) |
| 概要 | In omni-channel retailing, this study cleared that the barriers mentioned in previous research also apply to Japanese fashion companies, both select shop type and SPA type, and clarified how they were able to overcome them.Based on the above, we constructed a transformation process model for omni-channelization transformation by select shop type and SPA type fashion companies in JAPAN.We clarified the similarities and differences between select shop type and SPA type fashion companies during omni-channelization.It was revealed that upstream DX of SCM is also essential for SPA-type fashion companies to realize omnichannel retailing.We discovered that omnichannel research and SCM research are connected through inventory management. |