タケムラ　マサアキ   Takemura Masaaki   竹村　正明    所属   明治大学  商学部    職種   専任教授
発表年月日	2009/12/03
発表テーマ	A Case Study on the Next Strategy of Japanese Company in CEE
会議名	17th Annural Conference of Markeitng and Business Strategies for Central and Eastern Europe in Vienna
主催者	Vienna University
発表形式	口頭（一般）
単独共同区分	共同
発表者・共同発表者	"Yoritoshi Hara, Kenichi Hosoi"
概要	"This paper treats with a case of the next strategy of a Japanese company that has run its factory in the Czech Republic. The country is shifting to the economically advanced stage where firms should gain knowledge-based advantage. Face to with increasing labor cost, the Japanese company, which entered the country to seek lower labor cost a decade ago, is considering altering its cost-driven management toward knowledge-based one, rather than shifting production to countries with lower labor costs. The strategy means turning the factory into the “mother factory.” We reveal what the mother factory is and how it is managed."