タケムラ マサアキ
Takemura Masaaki
竹村 正明 所属 明治大学 商学部 職種 専任教授 |
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発表年月日 | 2009/03/20 |
発表テーマ | Why service commercialization often failed? |
会議名 | 4th International Conference on Business Market Management |
主催者 | Copenhagen Business School |
発表形式 | 口頭(一般) |
単独共同区分 | 共同 |
発表者・共同発表者 | "Kenichi Hosoi, Yi-jen Wang" |
概要 | "This study tried to develop a framework that understood a condition in which the industrial firms could be successful transformed a goods company to service company. An industrial goods company sometimes decreased its sales profitability, for threat of buying power. Service commercialization was one of the possible options for the industrial goods company. Previous studies told us several managerial steps to be done so. In this study, we treated with an interesting case. Form our study, though a company traced in every steps above, it has not been achieved good financial performance yet in Japan." |