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MIYATA KENICHI
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Date | 2017/08/25 |
| Presentation Theme | The Development of Media Mix Strategy on Nintendo: Globalizing Pikachu through Emergent to Deliberate Strategies |
| Conference | The 21st Annual Congress of EBHA |
| Promoters | European Business History Association |
| Conference Type | International |
| Presentation Type | Speech (General) |
| Contribution Type | Collaborative |
| Venue | Vienna University of Economics and Business, Vienna, Austria |
| Publisher and common publisher | Hikaru Kondo, Jun Sakamoto |