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HSU YUHSU
Department Professional Graduate School , Graduate School of Global Business Position Professor |
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| Date | 2015/06 |
| Presentation Theme | The Moderating Role of Country-of-Origin (COO) Acts in the Customer-perceived Value Model |
| Conference | 37th Annual ISMS Marketing Science Conference |
| Conference Type | International |
| Presentation Type | Speech (General) |
| Contribution Type | Collaborative |
| Venue | Johns Hopkings Carey Business School(Maryland) |