|
HSU YUHSU
Department Professional Graduate School , Graduate School of Global Business Position Professor |
|
| Date | 2018/06 |
| Presentation Theme | A Scale for Measuring the Country-of-Origin Effect on Perceived Value in Services Industries |
| Conference | Annual ISMS Marketing Science Conference |
| Conference Type | International |
| Presentation Type | Speech (General) |
| Contribution Type | Collaborative |
| Venue | Fox Business School(Philadelphia) |