KIKUCHI Kazuo    Department   Undergraduate School  , School of Commerce    Position   Professor
Date	2024/06/19
Presentation Theme	Spontaneous Growth of a Community in a Metropolitan Area in Tokyo, Japan
Conference	THE 49TH ANNUAL MACROMARKETING CONFERENCE
Promoters	Hanken School of Economics and University of Helsinki, Finland
Conference Type	International
Presentation Type	Speech (General)
Contribution Type	Collaborative
Country	Finland
Venue	ヘルシンキ
Holding period	2023/06/17～2023/06/20
Publisher and common publisher	Kazuo Kikuchi and Masaaki Takemura
Details	The aim of this study was to investigate a suitable theoretical framework for elucidating the spontaneous growth of a community within an upscale metropolitan area in Tokyo, Japan. With this aim in mind, we examined the emergence of marché (a periodic market) as a case study. The marché serves as a physical space where primary various goods are sold. In the case study, we will show the event-fostering functions carried out by the marché operators as a notable aspect. To specify these functions will necessitate the development of a novel theoretical framework, distinct from previous studies on the emergence of marché.