Takemura Masaaki    Department   Undergraduate School  , School of Commerce    Position   Professor
Date	2010/09/03
Presentation Theme	Unintended Interaction: How Subjective Interpretation Generates New Business
Conference	26th Industrial Markeitng and Purchasing International Conference
Promoters	Corvinus University of Budapest
Presentation Type	Speech (General)
Contribution Type	Collaborative
Publisher and common publisher	"Kenichi Hosoi, Yoritoshi Hara, Yi-jen Wang"
Details	"The purpose of this paper is to show the role of unintended interaction. Unintended interaction is defined as a process which amplifies our cognitions, in which a certain event is regarded as critical important. Through our two years of field research, we found a typical case showing how unintend interaction created new business."