Takemura Masaaki
   Department   Undergraduate School  , School of Commerce
   Position   Professor
Date 2010/09/03
Presentation Theme Unintended Interaction: How Subjective Interpretation Generates New Business
Conference 26th Industrial Markeitng and Purchasing International Conference
Promoters Corvinus University of Budapest
Presentation Type Speech (General)
Contribution Type Collaborative
Publisher and common publisher "Kenichi Hosoi, Yoritoshi Hara, Yi-jen Wang"
Details "The purpose of this paper is to show the role of unintended interaction. Unintended interaction is defined as a process which amplifies our cognitions, in which a certain event is regarded as critical important. Through our two years of field research, we found a typical case showing how unintend interaction created new business."