Takemura Masaaki    Department   Undergraduate School  , School of Commerce    Position   Professor
Date	2009/03/20
Presentation Theme	Why service commercialization often failed?
Conference	4th International Conference on Business Market Management
Promoters	Copenhagen Business School
Presentation Type	Speech (General)
Contribution Type	Collaborative
Publisher and common publisher	"Kenichi Hosoi, Yi-jen Wang"
Details	"This study tried to develop a framework that understood a condition in which the industrial firms could be successful transformed a goods company to service company. An industrial goods company sometimes decreased its sales profitability, for threat of buying power. Service commercialization was one of the possible options for the industrial goods company. Previous studies told us several managerial steps to be done so. In this study, we treated with an interesting case. Form our study, though a company traced in every steps above, it has not been achieved good financial performance yet in Japan."