Mizuno Makoto    Department   Undergraduate School  , School of Commerce    Position   Professor
Date	2005/06/17
Presentation Theme	Assessing Short-term Effectiveness of TV Advertising via the Propensity Score
Conference	Marketing Science Conference
Promoters	INFORMS
Presentation Type	Speech (General)
Contribution Type	Collaborative
Publisher and common publisher	"akahiro Hoshino, Shigeyoshi Takemura"