Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
|
Date | 2004/06/06 |
Presentation Theme | Cost-Benefit Analysis of Several Hard-Segmentation methods for Identifying Target Customers |
Conference | Marketing Science Conference |
Promoters | INFORMS |
Presentation Type | Speech (General) |
Contribution Type | Collaborative |
Publisher and common publisher | Makoto Mizuno, Hideo Suzuki, Ushio Sumita, Akira Saji |