Mizuno Makoto
   Department   Undergraduate School  , School of Commerce
   Position   Professor
Date 2015/06/18
Presentation Theme Quantifying the Impact of WOM Contagion over the Twitter: Is the Influencer-Seeding Strategy Effective?
Conference INFORMS Marketing Science Conference
Promoters INFORMS
Conference Type International
Presentation Type Speech (General)
Contribution Type Collaborative
Venue Baltimore
Publisher and common publisher Makoto Abe, Naoki Shimbo