Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
|
Date | 2015/06/18 |
Presentation Theme | Quantifying the Impact of WOM Contagion over the Twitter: Is the Influencer-Seeding Strategy Effective? |
Conference | INFORMS Marketing Science Conference |
Promoters | INFORMS |
Conference Type | International |
Presentation Type | Speech (General) |
Contribution Type | Collaborative |
Venue | Baltimore |
Publisher and common publisher | Makoto Abe, Naoki Shimbo |