Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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Date | 2018/06/16 |
Presentation Theme | Empirical Generalization on Failures of New Product Diffusion in Packaged Goods Markets |
Conference | INFORMS Marketing Science Conference |
Promoters | INFORMS |
Conference Type | International |
Presentation Type | Speech (General) |
Contribution Type | Collaborative |
International coauthorship | International coauthorship |
Venue | Temple University (Philadelphia) |
Publisher and common publisher | Makoto Mizuno, Masakazu Ishihara, Eitan Muller |