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Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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| Date | 2018/06/16 |
| Presentation Theme | Empirical Generalization on Failures of New Product Diffusion in Packaged Goods Markets |
| Conference | INFORMS Marketing Science Conference |
| Promoters | INFORMS |
| Conference Type | International |
| Presentation Type | Speech (General) |
| Contribution Type | Collaborative |
| International coauthorship | International coauthorship |
| Venue | Temple University (Philadelphia) |
| Publisher and common publisher | Makoto Mizuno, Masakazu Ishihara, Eitan Muller |