所属 明治大学 商学部 職種 専任教授
|会議名||Asian Privacy Scholars Network 4th International Conference|
|発表者・共同発表者||Toru Nakamura, Andrew A. Adams, Kiyoshi Murata, Shisaku Kiyomoto, Haruo Takasaki, Ryu Watanabe and Yutaka Miyake|
|概要||Personalization has been successfully implemented in a variety of online services such as targeted advertisements, individualized searches, and location-based information provision. Privacy has been a major concern for users of personalized services, not only regarding online web services but also offline real services. Online to Offline (O2O) is a new direction for commercial services; however, privacy concerns have risen due to the expansion of service provider collaborations. Users have been very concerned when diverted to services they were unaware of having any relationship with.