(Last updated : 2018-09-16 09:30:35)
  Mizuno Makoto
   School of Commerce
   Professor
■ Books and Papers
1. Book Management Science of Enthusiasm for Professional Baseball; Psychology of Funs and Sports Business (Co-authored (Edit / supervision)) 2016/08
2. Book Marketing Evolution: Thinking of Creative Market+ing (Sole-authored) 2014/06
3. Paper The Age of Consumer-Generated Ads: An Approach of Agent-Based Modeling (Sole-authored) 2017/07
4. Paper Will Marketers' Dream on Big Data Come True? - A Viewpoint of Top-Down Thinking vs. Bottom-Up Thinking (Sole-authored) 2016/06
5. Paper Does Enhanced Features Improves Consumer Preference? - Analyzing the Relationship between Perceptional Positioning, Technical Features and Attitude of Purchase (Co-authored (first author)) 2014/11
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■ Conference Presentations
1. 2018/06/16 Empirical Generalization on Failures of New Product Diffusion in Packaged Goods Markets (INFORMS Marketing Science Conference)
2. 2017/06/09 Uncovering Latent Consumption/Purchase Occasions from Observational Data on Brand and Quantity Choices (INFORMS Marketing Science Conference)
3. 2017/05/19 Creative-Class Consumers: The Effects of Newly-Defined Social Class on Consumer Behavior (SCP-JACS Collaborative Conference)
4. 2016/06/17 When and How do Firms Benefit from Limited-time Products? (INFORMS Marketing Science Conference)
5. 2015/12/10 Simulating C2C Interaction in a B2B Financial Service Business by Empirical Agent-Based Modeling (9th EAI International Conference on Bio-inspired Information and Communications Technologies (BICT2015))
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■ Academic Qualifications
1. 1976/04~1980/03 University of Tsukuba 1st Cluster, College of Social Sciences Economics Graduated BA in Social Science
2. 1983/04~1985/03 University of Tsukuba Graduate School, Division of Business Administration and Economic Policy 〔Master degree program〕 Completed Master of economics
3. 1996/04~2000/03 The University of Tokyo Graduate School, Division of Economics 〔Doctoral course〕 Accomplished credits for doctoral program
4. 2003/03/14
Degree Acquisition
The University of Tokyo Ph.D in Economics
■ Major Subjects
Creative Marketing A, B
■ Academic Associations Membership
1. 1987/04~ Japan Institute of Marketing Science
2. 1992/11~ Japan Association of Consumer Studies
3. 1997/04~ Japan Association for Evolutionary Economics
4. 2012/05~ Japan Marketing Academy
5. American Marketing Association
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■ R&R Researcher Code
5000049826
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2014/04~2015/03  How "Stars" Affect the Relationship with Brands: A Case Study of Professional Baseball in Japan 
2. 2013/04~2016/03  Consumer Behavior with Focus on Creativity and Tastes 
3. 2010/04~2013/03  CRM Methods Accounting for Dynamics of Customer Behaviors 
4. 2010/04~2012/03  Media Characteristics and Effectiveness of Affiliate Advertising 
5. 2007/04~2010/03  Inter-Consumer Interactions and Dynamic Change of Preference 
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■ Web Sites
   http://www.kisc.meiji.ac.jp/~makoto/
■ Current Specialized Field
Commerce