(Last updated : 2015-02-14 16:49:15.001)
  Otomo Jun
   School of Commerce
   Professor
■ Books and Papers
1. Paper Some Problems of the Wants Analysis in Marketing Strategy Studies (Sole-authored) 2004/03
2. Paper An Introduction to Wants Analysis in Marketing (Sole-authored) 2003/03
3. Paper The Role of Technology and Advertising in Industrial Manufacturer (Sole-authored) 2002/02
4. Paper Strategic Analysis and Essentials of Communication Marketing (Sole-authored) 2001/01
5. Paper New Aspect on Industrial Marketing Strategy (Other) 1999
All display(18)
■ Academic Qualifications
1. ~1985 Meiji University Graduate School, Division of Commerce 〔Doctoral course〕
2. ~1975 Meiji University Faculty of Commerce
■ Research Topics, Consignment Studies & KAKENHI Researches
1.   Marketing Strategy of Shopping District  (Key Word : Marketing,Shopping Street,Shopping Center)
2.   New Development of Marketing Strategy Concept  (Key Word : New Concept,Marketing Strategy,Management goals)
3.   Theory Construction of Industrial Marketing  (Key Word : Industrial Buyer,Buying Center,Industrial Goods)
■ Current Specialized Field
Commerce, Commerce, Commerce, Commerce