■ Books and Papers
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1.
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2023/07
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Article
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Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic Administrative Sciences 13 (Collaboration)
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2.
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2023/04
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Article
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Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems Sustainability 15(8),pp.1-18 (Collaboration)
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3.
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2022/11
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Article
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Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? Journal of Retailing and Consumer Services 69 (Collaboration)
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4.
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2022/04
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Article
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Trends in Preventive Behaviors Across Countries: An Exploratory Study of English Language Tweets Journal of Social Sciences 18(1),pp.95-106 (Collaboration)
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5.
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2022/01
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Article
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How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions Journal of International Consumer Marketing 34(1),pp.11-23 (Single)
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6.
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2021/07
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Article
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Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers Journal of Global Marketing 35(2),pp.133-147 (Single)
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7.
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2019/11
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Article
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Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market International Review of Management and Marketing 9(6),pp.158-168 (Collaboration)
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8.
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2019/07
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Article
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The Dilemma of Data-Driven Marketing in the Era of Big Data and AI: from the Perspective of Global Marketing and National Culture The Journal of Japan Society for Distributive Sciences 44,pp.121-130 (Single)
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9.
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2018/03
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Article
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Global Marketing Management Based on the Brand Concept: A Theoretical Framework 淑徳大学研究年報 1,pp.241-252 (Single)
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10.
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2013/03
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Article
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Effect of Advertising and R&D Expenditures on Global Brand Value Meiji Business Review 60(4),pp.263-275 (Single)
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Display 5 items
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Display all(10)
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■ Conference Presentations
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■ Academic Qualifications
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2012/04～2015/03
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〔Doctorial Course (2nd Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Ph.D. in Business Administration
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| 2. |
2010/04～2012/03
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〔Doctorial Course (1st Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Master of Business Administration
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■ Career History
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■ Academic Associations Membership
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■ researchmap Researcher Code
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■ Research Topics, Consignment Studies & KAKENHI Researches
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■ Web Sites
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■ Current Specialized Field
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Global Marketing (Key Word：Global Marketing)
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■ KAKENHI Researcher Number
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