Faculty Database - TOYA Keiko

■ Books and Papers

1.	2025/06	Book	Service Innovation -Paradigm shift to the Service-Oriented Society- (Collaboration)
2.	2025/06	Book	Chapter3: Changing role of Industries in the Service Economy. Service Innovation -Paradigm shift to the Service-Oriented Society-
3.	2025/06	Book	Chapter8: Service Education for Business person Service Innovation -Paradigm shift to the Service-Oriented Society-
4.	2025/01	Book	Chapter2: Value creation in Sustainable management Sustainable management -Principle, Trends, Practice- pp.46-63
5.	2025/01	Book	Column2: Service Ecosystem of Yamaha Sea-Style Sustainable management -Principle, Trends, Practice-
6.	2024/10	Book	Cultural Obstacles to Servitization in Japanese Manufacturing Industries Production Management, Manufacturing, and Process Control(Beata Mrugalska, Waldemar Karwowski, Tareq Z. Ahram (Eds))
7.	2024/09	Article	Japan's Green Energy Strategy EIJS Policy Brief, September 2024 (Single)
8.	2024/06	Book	Case 2: Minna Bank, Ltd. - How a digital bank was born from an ultra-conservative financial industry. Startup Business: Master of Business Administration(Meiji Business School(Ed))
9.	2024/05	Book	Servitization and the green economy Research Handbook on the Green Economy(Andrew Jones, Patrik Ström(Eds)) pp.141-159
10.	2024/02	Article	What HR strategies contribute to corporate sustainability? Serviceology(Online) (Collaboration)
11.	2023/11	Article	Servitization: Origins and examples from Sweden and Japan EIJS Policy Brief November 2023. (Single)
12.	2023/07	Article	International Comparison on Obstacles to Service Conversion of Manufacturing Industries Human Aspects of Advanced Manufacturing 80,pp.171-177 (Single)
13.	2023/05	Book	International Comparison of Manufacturing Servitization: Sweden and Japan The Proceedings of Spring Servitization Conference 2023 pp.203-208 (Collaboration)
14.	2022/07	Article	Consumer Acceptance for Using Personal Data. Vesa Salminen (eds) Human Factors, Business Management and Society 56 (Single)
15.	2022/01	Book	Toray Construction- TOREFARM® (Single)
16.	2021/03	Article	A Study on the Role of Specialized Trading Companies and Institutions in the Service Ecosystem The bulletin of the faculty of commerce Meiji University 103(4),pp.15-31 (Single)
17.	2020/10	Book	KAITEKI Management (Single)
18.	2020/09	Book	Kameda group: Community Healthcare Service Ecosystem (B) (Single)
19.	2020/09	Book	Kameda Medical center(Tesshoukai): Medical service quality (A) (Single)
20.	2020/08	Book	Chapter1: Shift to the service economy and challenges Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (in Japanese Edition)
21.	2020/08	Book	Chapter3: Why SERVICE? Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (in Japanese Edition)
22.	2020/08	Book	Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (in Japanese Edition) (Collaboration)
23.	2020/04	Book	iBank (Single)
24.	2020/03	Article	The necessities of a measure of value co-creation in Servitized society MBS Review 16,pp.67-74 (Single)
25.	2020/03	Other	Desired Workplace Reform for Banks - Value Co-creation in Service Management Monthly Kinyu Journal pp.10-15 (Single)
26.	2020/01	Article	New Productivity Concepts and Measures in Servitized Society Servuceology 6(4),pp.30-35 (Single)
27.	2019/10	Book	The latest edition of Banking Service (Single)
28.	2019/07	Book	Kannonyama Fruits garden (Single)
29.	2019/07	Article	Money and Society Changing with FinTech Serviceology 6(2),pp.1-2 (Single)
30.	2019/06	Book	MBA lecture: Family Business (Collaboration)
31.	2019/02	Article	Leadership style required for the transition to servitization in Japan Journal of Manufacturing Technology Management 30(2),pp.335-352 (Collaboration)
32.	2019/01	Book	Introduction to Financial Marketing (Single)
33.	2018/06	Book	Customer Centric Bank Management -Based on Co-Creation Value- (Single)
34.	2018/04	Book	Bank system and operation (Collaboration)
35.	2018/04	Article	Service Excellence IPSJ Magazine 59(5),pp.412-415 (Single)
36.	2018/04	Article	Servitization in Japan -Typology and Obstacles- Quality 48(2),pp.12-17 (Single)
37.	2018/01	Article	A Study of Value in Service Serviceology 4(4),pp.4-8 (Single)
38.	2017/11	Article	Providing more than virtual value to counter bank defections Monthly Kinyu Journal 58(11),pp.32-35 (Single)
39.	2017/09	Book	Ina Food Industry Co., Ltd. (Collaboration)
40.	2017/06	Article	Servitization and Co-Created Value White Paper on Manufacturing Industries 2017 pp.98-98 (Collaboration)
41.	2017/03	Book	Yamaha Marine Club: Sea Style (Collaboration)
42.	2016/07	Article	Measure of the Value Co-creation -FKE value Model- Serviceology 3(2),pp.32-35 (Single)
43.	2016/02	Book	Create New Market”: Renaissance (Collaboration)
44.	2015/10	Article	A Study on Germany Trend of Servitization in Manufacturing -Industrie 4.0- Serviceology 2(3),pp.14-17 (Collaboration)
45.	2015/10	Article	Japanese industiries in the era of Servitization 2(3),pp.1-1 (Single)
46.	2015/04	Book	I-Ware Laboratory Co., Ltd.: Development Foot Data Business (Collaboration)
47.	2015/04	Article	Human-Centred Organisation, International Standardization in ISO TC 159 Serviceology 2(1),pp.44-49 (Collaboration)
48.	2015/03	Article	A model for measuring service co-created value MBS Review 11,pp.29-38 (Single)
49.	2014/04	Article	How to Utilize Serviceology to Business Serviceology 1(1),pp.6-7 (Single)
50.	2014/01	Article	A Study of Structure of Co-created Value in Service Japan Marketing Journal 131,pp.32-45 (Single)
51.	2010/03	Book	Bank Business for Dummies with Diagrams pp.1-96 (Collaboration)
52.	2009/07	Article	Financial Service and Marketing Gakushikai Report pp.82-87 (Single)
53.	2009/03	Book	Mathematics for Marketing and Strategy pp.1-205 (Collaboration)
54.	2009/03	Article	Do they see eye to eye? Management and employee perspectives of high-performance work systems and influence processes on service quality Journal of Applied Psychology 94(2),pp.371-391 (Collaboration)
55.	2009/03	Article	Empowering women bank Employees - How to make women more active in the Workforce - Monthly Kinyu Journal 50(3),pp.74-77 (Single)
56.	2008/11	Book	Bank Sector pp.1-192 (Single)
57.	2008/08	Book	Financial Marketing for Tellers and Sales Representatives pp.1-223 (Collaboration)
58.	2007/11	Book	The truth of Banks pp.1-230 (Single)
59.	2007/08	Article	Strategically-focused and Employee-experienced Work System: Service Quality as an Objective Academy of Management 2007(1) (Collaboration)
60.	2007/05	Book	Customer Centric Bank Management (2nd edition) pp.1-225 (Collaboration)
61.	2007/04	Article	A financial product recommendation model using account aggregation service data Direct Marketing Review pp.43-45 (Collaboration)
62.	2007/01	Book	Marketing Basics and Trend pp.1-256 (Collaboration)
63.	2006/12	Book	Service Marketing in Community Banks pp.1-297 (Collaboration)
64.	2006/12	Article	Consumer's sense of value and preference of retail financial services Journal of Marketing Science pp.21-38 (Collaboration)
65.	2006/05	Book	Retail Financial Marketing pp.1-212 (Single)
66.	2006/04	Book	IT Strategy for Food Service pp.1-186 (Collaboration)
67.	2006/04	Article	Customer retention in retail financial services Journal of Marketing Science pp.62-78 (Collaboration)
68.	2005/11	Book	Text Mining in Marketing Survey pp.1-236 (Collaboration)
69.	2005/06	Article	Vary of Customer dissatisfaction behaviors -Cause analysis by text mining- Japan Marketing Journal pp.23-37 (Single)
70.	2005/02	Book	Interactive Services Marketing (Collaboration)
71.	2004/12	Article	“Building "customer experience" is the key - for marketers looking for their next move Monthly Kinyu Journal 45(12),pp.19-22 (Single)
72.	2004/09	Article	Voices of data mining practitioners (4) - Challenges of data mining in financial services marketing Journal of the Japanese Society for Artificial Intelligence pp.607-609 (Single)
73.	2004/02	Article	Generating opinion leaders Monthly Kinyu Journal 45(2),pp.16-18 (Single)
74.	2003/10	Article	Customer management for CRM success - Segmentation by customer psychology Monthly Kinyu Journal 44(10),pp.19-21 (Single)
75.	2003/06	Book	Customer Centric Bank Management (1st edition) (Collaboration)
76.	2001/03	Article	Financial Services in Japan -Trend and Issues- Operations Research pp.135-138 (Single)
77.	2000/09	Book	Financial Marketing pp.1-240 (Collaboration)
78.	2000/09	Article	IT Investments in the current situation will lead to customer defection - the need for marketing from the customer's point of view Monthly Kinyu Journal 41(9),pp.31-34 (Single)
79.	1999/02	Book	Supercommunity banking Strategies (Collaboration)
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■ Conference Presentations

1.	2025/07/28	Servitization and corporate culture (AHFE2025)
2.	2025/03/06	A study for Causal Impact of Servitization on Service Revenue Contribution Perception via Co-creation Value (13th Annual Conference of Society for Serviceology)
3.	2025/03/06	The Necessity of Examining Employee Engagement from a Service-Oriented Perspective (13th Annual Conference of Society for Serviceology)
4.	2025/03/05	A Study for Consciousness Transformation and Co-creation Value of Elderly Male Before Retirement Who Participate in a Local Community (13th Annual Conference of Society for Serviceology)
5.	2024/11/01	Service Ecosysytem in Mid-Mountainous Regions (RESER2024)
6.	2024/07/26	Servitization directions in different cultural environment (AHFE2024)
7.	2024/05/23	A Study of Servitization and Corporate Culture (Nordic Association for the Study of Contemporary Japanese Society 2024 Conference(NAJS2024))
8.	2024/05/14	Influence of Culture and Expectation on Servitization: Sweden and Japan (Spring Servitization Conference 2024)
9.	2024/03/07	A Study of Data Utilization in Service oriented Japanese Manufacturing companies (The 12th Domestic Event of Society for Serviceology)
10.	2024/03/02	Acceptance & understanding of personal data usage in medical care (Seminar on the team of Social Acceptance for Decentralized Management of Personal Data)
11.	2023/12/16	International Comparison of Cultural Effect on Servitization (The 14th Oukan conferences)
12.	2023/12/14	Servitization: Origins and examples from Sweden and Japan (Stockholm Seminar on Japan)
13.	2023/12/08	International Comparison of Servitization from sociocultural differences: Sweden and Japan (RESER2023)
14.	2023/11/24	International Comparison of Manufacturing Servitization: Sweden and Japan (EAMSA2023)
15.	2023/09/16	A STUDY OF THE RELATIONSHIP BETWEEN HOSPITALITY CULTURE AND SERVITIZATION IN JAPAN (ICServ2023)
16.	2023/07/24	International comparison on obstacles to service conversion of manufacturing industries (AHFE 2023 International Conference)
17.	2023/05/09	International Comparison of Manufacturing Servitization: Sweden and Japan (Spring Servitization Conference2023)
18.	2022/12/09	Co-Creation Value Indicators Required in a Service-Oriented Society (32nd RESER International Conference(RESER2022))
19.	2022/11/17	Situate Service Ecosystem in the topic of smart city with an example from the energy sector (MIRAI2.0 Research & Innovation Week 2022)
20.	2022/10/30	A study of the relationship between hospitality culture and servitization in Japan (The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference（EAMSA2022）)
21.	2022/10/21	Trend of servitization (Meeting for Japanese Business Club)
22.	2022/07/28	Consumer acceptance for using personal data (AHFE 2022 International Conference)
23.	2022/05/20	Servitization and Co-creation Value (General meeting of Japanese Businessmen's Club（Stockholm）)
24.	2022/05/17	Servitization and Co-creation value - Present situation of Japanese manufacturing and the path to way forwad (The 7th Regular meeting of Robust Quality Engineering Society)
25.	2022/05/15	Consumer acceptance mechanisms for the use of personal data (The 64th Conference of Japan Association for Consumer Studies)
26.	2022/05/10	A Study of the Relationship between Hospitality Culture and Paid-for Services (Spring Servitization Conference2022)
27.	2022/04/26	Cultural influence on Servitization in Japan (Joint HRM seminar of University of Gothenburg and Stockholm school of economics)
28.	2022/03/22	Servitization- Trend analysis by fixed-point survey in Japan (Symposium of Linkoping University)
29.	2022/03/08	Study on co-creation value measurement scale in servitization of manufacturing industry (The 10th Annual Conference, Society for Serviceology)
30.	2022/03/07	Study on the acceptability of using consumer personal data in medical and financial Services (The 10th Annual Conference, Society for Serviceology)
31.	2022/02/23	Study on Social Receptivity of Personal-Data ecosystem (Final presentation event)
32.	2022/02/22	The reality of Servitization strategies in the manufacturing industry and value co-creation (The 56th Knowledge Creation Research Subcommittee)
33.	2022/01/04	Consumer acceptance of using personal data in medical field (HICSS55)
34.	2021/03/09	Study on social acceptability of personal data ecosystem (The 9th domestic Conference of Society for Serviceology)
35.	2019/03/02	Study of Telemedicine as a complement to home healthcare (The 7th Domestic conference of Society for Serviceology)
36.	2018/11/17	Perspectives on value co-creation and human resource development in the AI generation (The 11th Symposium of Japan Federation of Management Related Academies)
37.	2018/05/14	OBSTACLES TO SERVITIZATION OF JAPANESE COMPANIES AND THE SERVICE PARADOX (Spring Servitization Conference 2018)
38.	2018/03/11	Action research for service development of industrial wobot/IoT business - from the case study of the Yamagata Robotics Research Group (The 6th Domestic Conference of Society for Serviceology)
39.	2018/03/11	Concept diagrams in service standardization (The 6th Domestic Conference of Society for Serviceology)
40.	2018/03/11	New Classification perspectives on the research of service studies (The 6th Domestic Conference of Society for Serviceology)
41.	2018/03/11	Obstacles on servitization and the service Paradox in Japanese enterprises (The 6th Domestic Conference of Society for Serviceology)
42.	2018/03/11	Performance evaluation and analysis of obstructive factor, considering the characteristics of servitization of manufacturing industries (The 6th Domestic Conference of Society for Serviceology)
43.	2018/03/11	Research on the use of low-speed mobility in resort facilities (The 6th Domestic Conference of Society for Serviceology)
44.	2018/03/11	Trends in international standardization of service excellence (The 6th Domestic Conference of Society for Serviceology)
45.	2018/03/10	Proposing a new measurement perspective on service productivity (The 6th Domestic Conference of Society for Serviceology)
46.	2017/09/29	Present situation of servitization of manufacturing industry - service type and obstacles (The 161st Symposium of The JAPANESE SOCIETY FOR QUALITY CONTROL, Society for Serviceology)
47.	2017/09/22	A survey on servitization requirements and barriers in manufacturing companies (2017 Annual Precision Engineering Society Fall Conference)
48.	2017/07/12	Survey of Servitization Barriers in Japanese Manufacturers (ICServ2017)
49.	2017/05/16	Quantitative Analysis of Obstacles to Servitzation of Japanese Firms on FKE Value co-creation (Spring Servitization Conference 2017)
50.	2017/03/28	Evaluation of a model of servitization patterns in the manufacturing industry, based on the FKE value co-creation model - for small and medium-sized manufacturing industries (The 5th Domestic Conference of Society for Serviceology)
51.	2017/03/28	Examination of a model for analyzing the obstructive factor to servitization (The 5th Domestic Conference of Society for Serviceology)
52.	2017/03/28	Psychological segment analysis of individuals engaged in physical activity (The 5th Domestic Conference of Society for Serviceology)
53.	2017/03/28	Research on service quality components in health tourism (The 5th Domestic Conference of Society for Serviceology)
54.	2017/03/28	Study on measures for disadvantaged shoppers with high business continuity - Afrom a case study of Tokushimaru, a movable supermarket (The 5th Domestic Conference of Society for Serviceology)
55.	2016/12/20	Discussions on the potential development of service engineering research, service field reform efforts, and service human resource development (Service Engineering Symposium)
56.	2016/11/20	Creation of services that connect people, goods, and communities- Transition and challenges of service quality research (The 7th Conference of Transdisciplinary Federation of Science and Technology)
57.	2016/10/12	Physical exercise habits and personality traits of senior citizens living in the community - Relationship between exercise stage and BIG5 in TTM (2016 Conference, Japan Marketing Association)
58.	2016/05/17	INTERNAL AND EXTERNAL OBSTACLES OF SERVITIZATION IN JAPANESE MAJOR MANUFACTURES (Spring Servitization Conference 2016)
59.	2016/02/16	Development of measure of co-creation value for companies, employees and customers in financial services (RISTEX Toya Project Symposium)
60.	2016/01/05	Value Co-Creation and Created Shared Value in Financial Industry (33rd International Business Research Conference)
61.	2015/12/03	Simulating Customer-to-Customer Interaction In a B2B Financial Service Business By Empirical Agent-Based Modeling (BICT 2015)
62.	2015/08/09	From Human-Centered Design Towards Human-Centered Organization through international standardization (IEA2015)
63.	2015/07/10	Quantifying the Impact of Contagion of Customer (Dis-) Satisfaction: An Agent-Based Approach for a B2B Financial Service (2015 Frontiers in Service Conference)
64.	2015/07/07	The Moment When Every Stakeholder Becomes Happier: Analyses for a Regional B2B Financial Service (ICServ2015)
65.	2015/06/20	Relationship between Co-Creation Value of Customer-Employee and Profit in Financial Service (QUIS14)
66.	2014/10/31	Empirical Agent-Based modeling for Customer Portfolio Management: A case of a Regional B2B Financial Service in Japan (6th Annual Complexity in Business Conference)
67.	2014/09/02	Simulating Value Co-Creation in B2B Financial Service: An Application of Empirical Agent-Based Modeling (Social Simulation Conference2014)
68.	2014/09	Network analysis of inter-firm payment flows using real monetary transaction records between firms (ECCS14)
69.	2014/07	Developing a value co-creation measurement on financial industry (5th AHFE2014)
70.	2014/07	Network analysis of inter-firm payment flows using real monetary transaction records between firms (GENED workshop)
71.	2014/06/14	Three dimension model of value co-creation (AMA SERVICE SIG Conference)
72.	2014/06/14	VALUE CO-CREATION MODEL FOR SUSTAINABILITY (AMA SERVICE SIG Conference)
73.	2014/06/04	Applying PageRank to interfirm money transfer network (NetSci2014)
74.	2014/04/28	Network analysis of inter-firm payment flows using real monetary transaction records between firms (GENED workshop)
75.	2013/07	Determinant Factors of Consumer Behavioral Intentions in Electronic Financial Service Encounters (Informs Marketing Science Conference 2013)
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■ Academic Qualifications

1.	2000/04～2004/06	〔Doctorial Course〕 Doctoral Program in Systems Management and Business Law, Management course, Business Sciences, University of Tsukuba, Graduate School, Completed, Doctor of Business Administration
2.	1998/04～2000/03	〔Master Course〕 Master's Program in Systems Management, Division of Business Administration and Economic Policy, University of Tsukuba, Graduate School, Completed, Master of Business Administration
3.	1984/04～1988/03	Department of Economics, Faculty of Economics, Kyoto University, Graduated, Bachelor of Economics

■ Career History

1.	2014/04～	Meiji University Graduate School Global Business Professor
2.	2021/09～	Stockholm School of Economics European Institute of Japanese Studies Visiting Researcer
3.	1999/07～	MARKETING EXCELLENCE Co.LTD Managing Director
4.	2024/04～	Higo Bank, Ltd., Outside Director
5.	2021/09～	QB Net Holdings Co.,Ltd. Outside Director
6.	2021/06～	SHIN NIPPON BIOMEDICAL LABORATORIES, LTD. Outside Director
7.	2014/04～	National Institute of Advanced Industrial Science and Technology Human Infomatics Research institute Visiting researcher
8.	2022/04～2024/03	Chuo Business School Part-time Lecturer
9.	2022/01～2022/03	University of Tsukuba Graduate School of Business Sciences Part-time Lecturer
10.	2019/06～2023/06	YUASA TRADING CO., LTD Outside Director
11.	2010/04～2019/03	Chuo Business School Part-time Lecturer
12.	2007/04～2014/03	Doshisha University Graduate School School of Business Associate Professor
13.	2006/04～2007/03	Toyo University Faculty of Business Administration Lecturer
14.	2005/04～2006/03	Tama Art University Part-time lecturer
15.	2003/04～2006/03	University of Tsukuba Graduate School Business Administration and Economic Policy Part-time lecturer
16.	2002/04～2004/03	Rikkyo University Graduate School Business Administration Specially Appointed Associate Professor
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■ Teaching Activities

● Efforts to Improve Educational Contents and Method (Including Teaching Evaluation)
1.		Basic Marketing
2.		Marketing Data Analysis
3.		Marketing Research
4.		Marketing Workshop
5.		Service Management
6.		Service Marketing
● Textbook and Other Teaching Materials of your own
1.	2022/01/01	Toray Construction- TOREFARM®
2.	2020/10/01	KAITEKI Management
3.	2020/09/01	Kameda group: Community Healthcare Service Ecosystem (B)
4.	2020/09/01	Kameda Medical center(Tesshoukai): Medical service quality (A)
5.	2020/04/01	iBank
6.	2019/07/01	Kannonyama Fruits garden
7.	2017/09/01	Ina Food Industry Co., Ltd
8.	2017/03/27	Yamaha Marine Club: Sea Style
9.	2016/04/15	Create New Market”: Renaissance
10.	2015/03/01	I-Ware Laboratory Co. Ltd. -Deployment of Footprint Data Business-
11.	2008/03	Restructuring of B Bank's Auto loan
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■ Major Subjects

Service Management

■ Academic Associations Membership

1.	2012/10～	Society for Serviceology
2.	2012/10～2018/06	∟ Editor in Chief
3.	2018/06～2019/06	∟ Deputy Editor-in-Chief of Magazine Editorial Committee
4.	2019/07～2021/06	∟ Editor-in-Chief of Magazine Editorial Committee
5.	2021/07～2022/06	∟ Deputy Editor-in-Chief of Magazine Editorial Committee
6.	2022/06～2025/05	∟ Vice President
7.	2025/06～	∟ President
8.	1999/04～	American Marketing Association
9.	1999/04～	Japan Association for Consumer Studies
10.	1999/04～	Japan Institute Marketing Science
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■ researchmap Researcher Code

5000056026

■ Social Activities

1.	2024/08～2024/08	It is the time to plan for 'talent retention program' as increase the starting salary.
2.	2024/06～2024/06	Service Strategy in Action: A practical Guide for Growing Your B2B Service and Solution Business
3.	2024/02～2024/02	Finance and Sustainable management: From Sweden, the country of happiness
4.	2023/11～2023/11	The roundtable with experts in The UN Working Group on Business and Human Rights
5.	2023/09～2023/09	Fintech in Sweden 2023
6.	2023/09～2023/09	Sweden's FinTech Hot Companies
7.	2023/08～2023/08	1. The Role of RegTech and Trends in Nordic Countries
8.	2023/08～2023/08	2. FinTech Eco-system
9.	2023/08～2023/08	Financial Crime and Fintech
10.	2023/08～2023/08	Why Sweden is a FinTech hub?
11.	2023/02～2023/02	Public symposium of Science Council of Japan, Education and research in statistical science in the age of mathematics, data science and AI
12.	2022/03～2022/03	Servitization - Obstacles and Challenges by Industry
13.	2022/03～2022/03	Servitization: Present Situation and Challenges in the Manufacturing Industry
14.	2022/03～2022/03	The Successful Reassignment from General Staff to Professional Staff at Banks
15.	2022/01～2022/01	Lecture on Servitization
16.	2021/07～2021/07	Service Strategies: Considerations for Conducting Service Businesses
17.	2021/07～2021/07	Servitization and SDGs
18.	2021/06～2021/06	The 5th "Survey of 1,000 Japanese Manufacturing Companies" Result Report #2
19.	2021/06～2021/06	The Nature of Servitization - Achieving Customer Value
20.	2021/02～2021/02	B2B Service Strategy - Challenges of Manufacturing Industry
21.	2021/02～2021/02	Present and Future on Financial Service
22.	2021/01～2021/01	The Challenge of Servitization - What are the implications of Servitization of the manufacturing industry?
23.	2020/10～2020/10	Unpopularity of the Banking Industry for Job Placement, Significant Tendency to be Avoided by Female Students
24.	2020/09～2020/09	Output Evaluation in Corporate Management
25.	2020/09～2020/09	Service Economy and Productivity
26.	2020/01～2020/01	Roundtable in the field of Service in manufacturing
27.	2019/08～2019/08	Service Standardization as a Foundation for Value Co-Creation Services and Standards
28.	2019/07～2019/07	Service Standardization as a Foundation for Value Co-Creation ISO 27501, Guidance for Managers on Human-Centered Organizational Design
29.	2019/06～2019/06	Service Standardization as a Foundation for Value Co-Creation :Servitization
30.	2019/05～2019/05	Service Standardization as a Foundation for Value Co-Creation :Service Management and Intangible Goods
31.	2019/04～2019/04	Service Standardization as a Foundation for Value Co-Creation: Service Features and Value Co-Creation
32.	2019/03～2019/03	Service Standardization as a Foundation for Value Co-Creation: Background and International Trends in the Need for Service Standardization
33.	2018/11～2018/11	Co-Creation Marketing for Regional Financial Institutions
34.	2018/10～2018/10	CEN/TS 16880-based International Standard for Service Excellence
35.	2018/05～2018/05	Creation of New Businesses by Servitization - Qualifications and Obstacles -
36.	2017/12～2017/12	Co-creation Value in Health Tourism
37.	2017/11～2017/11	Presentation of the outcome of Service Standardization Committee - Principles of service standardization
38.	2017/09～2017/09	Financial Service Marketing
39.	2017/09～2017/09	Japanese Banking System
40.	2017/06～2017/06	Servitization and Co-Creation Value in Manufacturing
41.	2017/02～2017/02	Serviceology and Innovation
42.	2014/05～2014/05	Value-co-creation Model in Service
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■ Research Topics, Consignment Studies & KAKENHI Researches

1.	2024/04～2027/03	A Field Review and International Comparison for Interdisciplinary Servitization Research (Key Word : Servitization, Service-Ecosystem, Co-Created Value, Integrative Research, International Comparison)
2.	2021/04～2024/03	Comparison of Servitization between Japan and Nordic countries based on sustainability (Key Word : Servitization, Sustainability, nordic countries, International comparison)
3.	2018/10～2022/03	Study on Social Receptivity of Personal-Data Ecosystem (Key Word : )
4.	2018/08～2020/03	Study toward realization of smart society by applying artificial intelligence technology (Key Word : Pre-financial scale, Emotional Value, Knowledge Value, Visualization)
5.	2018/05～2019/04	Development of a scoring method for behavior prediction by quantifying human non-verbal information (Key Word : )
6.	2017/08～2018/07	Service marketing on exercise and cultural programs for the elderly (Key Word : )
7.	2017/01～2017/12	Customer value in public personal mobility service (Key Word : )
8.	2017/01～2017/12	Research and Development methods of products for continuous profit (Key Word : )
9.	2016/10～2017/03	Obstacles and Solutions for servitization of Japanese manufacturing industry (Key Word : )
10.	2016/04～2017/03	Research on the obstructive factors to Servitization in the domestic manufacturing industry - from the perspective of industrial structure (Key Word : )
11.	2016/01～2016/12	Research and Development methods of products for continuous profit (Key Word : )
12.	2015/10～2016/03	A study on the impact on an automobile parts manufacturer from a change in ownership and usage of cars (Key Word : )
13.	2015/08～2017/03	A study from service marketing on the operation of senior fall risk assessment system (Key Word : )
14.	2015/08～2015/12	Research and Development methods of products for continuous profit (Key Word : )
15.	2014/04～2017/03	A Study on Service Design Support Environment Considering Variable Service Quality Factors (Key Word : )
16.	2014/04～2019/03	The role and the value of science and technology in service innovation (Key Word : Service science, Service innovation, Value co-creation,Servitization, Service system)
17.	2013/04～2018/03	A Study on Knowledge-based Service Value Chain System based on Experience and Credibility (Key Word : )
18.	2012/04～2015/09	Development of measure of co-creation value for companies, employees and customers in financial services (Key Word : )
19.	2004/04～2005/03	Study of the inconsistency in categorization by companies and consumers in the consumer financial services market (Key Word : )
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■ Committees and Associations

1.	2023/10/01～	Science Council of Japan Council Member
2.	2024/01/26～	Subcommittee for the Review of Service Research Systems that Contribute to a Value co-creating Society, Joint Committee on Business Administration and Integrated Engineering and Life Science, Science Council of Japan The Chair
3.	2023/10/01～	Committee of Business administration, Science Council of Japan Member
4.	2023/10/01～	Committee of public relations, Science Council of Japan Member
5.	2014/06～	ISO/TC159/SC1/WG5 Expert
6.	2025/06/16～	Japanese Industrial Standards Committee, Ministry of Economy, Trade and Industry Member
7.	2023/10/01～	Working Group for Service Standardization, Ministry of Economy, Trade and Industry Member
8.	2025/03～	Research Institute of Human Engineering for Quality Life Advisor
9.	2024/03/24～	Japanska Föreningen i Stockholm Member of board of director
10.	2023/10/13～2024/02/29	International Standardization Subcommittee, Japan human Factors and Ergonomics Society Member
11.	2023/01/17～2024/03/31	ISO/TC159/AHG2 Expert
12.	2021/08/01～2023/09/30	Sub Working Group of Subcommittee on Service Science, Joint Committee on Business Administration and Integrated Engineering, Science Council of Japan Chair
13.	2020/10～2023/09/30	Subcommittee of SDGs and Management Practice, Business Administration, and Management Education, Committee on Business Administration, Science Council of Japan Member
14.	2020/06/01～2021/02/26	International Standardization Committee on Human-Centered Design Based on Children's Preferences, Kids Design Council Member
15.	2020/04/01～2025/06/15	Japanese Industrial Standards Committee, Ministry of Economy, Trade and Industry Ad hoc member
16.	2018/03/30～2020/09/30	Subcommittee on the Role and Advancement of Service Studies in Society, Committee on Business Administration and Integrated Engineering, Science Council of Japan Organizer
17.	2017/10/30～2019/09/30	Subcommittee on International Acceptability of Accreditation in Graduate Schools of Business Administration, Committee on Business Administration, Science Council of Japan Organizer
18.	2016/04/01～2018/03/31	Study Group Working on Service Quality Member
19.	2015/12/01～2017/03/31	Course of Study of Mathematics for Elementary and Junior High School, Ministry of Education, Culture, Sports, Science and Technology Member
20.	2015/10/01～2016/03/31	Committee of management innovation support of the local bus business by utilization of big data, Ministry of Land, Infrastructure, Transport and Tourism Member
21.	2015/09/01～2016/03/31	Certification Review Committee of Health-tourism Quality Assessment Project, Ministry of Economy, Trade and Industry Member
22.	2015/09/01～2017/09/30	Subcommittee for the Development of Reference Standards for Service Science, Science Council of Japan Member
23.	2014/10/01～2023/09/30	Science Council of Japan Associate Member
24.	2014/10～	Subcommittee on Service Science, Committee on Business Administration and Integrated Engineering, Science Council of Japan Member
25.	2014/06/01～2015/09	The Field Committee (Knowledge Society (Service/PSS)) of the "Survey on the Mid- and Long-term Development of Science and Technology", Ministry of Education, Culture, Sports, Science and Technology of Japan (MEXT) Member
26.	2014/06～2015/03	JST-CRDS 2015 Research and Development Overview Report (Systems Science and Technology) , area of R&D Committee Member
27.	2009/04/01～2011/03/31	Service Science Research Program, Research and Development Center for Social Technology (RISTEX), Japan Science and Technology Agency (JST) Advisor
28.	2008/03～2009/03	Service Engineering Roadmap Study Committee, Ministry of Economy, Trade and Industry Member
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■ Email Addresses

■ Award History

1.	2024/07	Winner, 2024 Encouragement Award, Society for Serviceology 12th Annual Conference (A Study of Data Utilization in Service oriented Japanese Manufacturing companies)
2.	2021/03	Graduate School of Global Business, Meiji University MBS Research Award (MBS Research Award)
3.	2018/03	Society for Serviceology Winner, 2018 Best Paper Award, Society for Serviceology 6th Annual Conference (Action research for service development of industrial wobot/IoT business - from the case study of the Yamagata Robotics Research Group)
4.	2009/03	Journal of Applied Psychology Winner, 2010 Scholarly Achievement Award, Human Resource Division, Academy of Management. (Do they see eye to eye? Management and employee perspectives of high-performance work systems and influence processes on service quality)
5.	2001/12	Japan Institute Marketing Science Winner, 2001 Reviewers Special Award, Japan Institute Marketing Science

■ Current Specialized Field

Business administration, Web informatics and service informatics

■ KAKENHI Researcher Number

20350308

■ Profile