Books and Papers
Conference Presentations
Academic Qualifications
Career History
Academic Associations Membership
Award History
Current Specialized Field
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    （Last updated : 2024-10-17 18:41:19）
  HARADA SUSUMU
   Department   Undergraduate School  , School of Business Administration
   Position   Professor
■ Books and Papers
1. 2024/10 Article The Mechanism of Brand Value Growth thorough Brand Orientation : Brand Identity Sharing between Manufacturer and Dealership and its Outcome in Mazda MotorCorporation International Journal of Marketing & Distribution 27(1-2),pp.37-52 (Single) 
2. 2022/03 Article The Challegen for a Brand Value Driven-Organization in Japanese Corporations： Elements and Benefits of Brand Value Meiji Business Review pp.369-393 (Single) 
3. 2019/08 Article Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market International Review of Management and Marketing 9(6),pp.158-168 (Collaboration) 
■ Conference Presentations
1. 2023/07/21 Moderating effects of product type on fulfilment and customer satisfaction: An empirical study of e-commerce in China (Global Marketing Conference 2023)
■ Academic Qualifications
1. 2007/09～2008/03 〔Doctorial Course〕, Graduate School, Division of Administration, Meiji University, Completed,
2. 2000/04～2003/03 〔Doctorial Course〕, Graduate School, Division of Administration, Meiji University, Accomplished credits for doctoral program,
3. 1998/04～2000/03 〔Master Course〕, Graduate School, Division of Administration, Meiji University, Completed,
4. 1993/04～1998/03 Faculty of Economics, Saga University, Graduated,
■ Career History
1. 2018/04～ Professor
2. 2017/04～2018/03 Associate Professor
3. 2015/04～2017/03 Professor
4. 2014/09～2015/03 Lecturer
5. 2012/10～2013/09 Fellow
Display all(12)
■ Academic Associations Membership
1. 2021/06～ Japan Marketing Academy
■ Award History
1. 2023/04 Korea Distribution Association Best Paper Award (Moderating Effects of Product Type on Fulfillment and Customer Satisfaction: An Empirical Study of E-commerce in China)
■ Current Specialized Field
Characteristics and effects of Brand-Oriented Organizations, Elements and effects of brand values, Internal Branding, Global Brand Management, Brand Management and Organizational Change (Key Word：brand, brand orientation, brand values, brand mangement, global brand)