Books and Papers
Academic Qualifications
researchmap Researcher Code
KAKENHI Researcher Number
    （Last updated : 2025-11-21 09:22:01）
  TAKEUCHI RYOSUKE
   Department   Undergraduate School  , School of Commerce
   Position   Senior Assistant Professor
■ Books and Papers
1. 2025/11 Article Three Roles of Antecedents of Ad Avoidance in Digital Media: A Constructive Choice Approach Journal of Interactive Advertising in press (Single) 
2. 2025/11 Article How Do Consumers with Different Need for Cognition Appreciate Visual Metaphor Advertisements? Multifaceted Aspects of Human-Made and AI-Generated Images International Journal of Advertising in press (Collaboration) 
3. 2024/07 Article When Advertisements Look Like Products: The Impacts of Content Reproducibility Quarterly Journal of Marketing 44(1),pp.19-26 (Collaboration) 
4. 2022/06 Article Designing Visual Metaphors in Advertisements: Japan Marketing Journal pp.28-39 (Collaboration) 
5. 2015/07 Article Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments Asia Marketing Journal 17(2),pp.1-13 (Single) 
■ Academic Qualifications
1. 2019/11/12
Degree Acquisition 		Keio University,
2. 2015/04～2018/03 〔Doctorial Course〕, Graduate School, Business Commerce, Keio University, Accomplished credits for doctoral program,
3. 2013/04～2015/03 〔Master Course〕, Graduate School, Business and Commerce, Keio University, Completed,
4. 2009/04～2013/03 Faculty of Business and Commerce, Keio University, Graduated,
■ researchmap Researcher Code
B000292563
■ KAKENHI Researcher Number
00821901