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    (Last updated : 2025-09-06 14:13:31)
  SASAKI HIROKI
   Department   Undergraduate School  , School of Agriculture
   Position   Associate Professor
■ Books and Papers
1. 2025/09 Article When leadership messaging fails to encourage producers’ climate action: Field experiments reveal what works in the real world   (Collaboration)  Link
2. 2025/03 Article Do informational nudges effectively enhance the legal compliance of fertiliser companies? Lessons from randomised field experiments in Japan European Review of Agricultural Economics 52(1),pp.155-186 (Collaboration) 
3. 2025/03 Article Sustainable Agriculture and Agricultural Environmental Policy. In: Kuriyama, K. (eds) Economics of Sustainable Agriculture. Global Environmental Studies.   (Single) 
4. 2025/03 Article Sustainable Agriculture and Behavioral Change. In: Kuriyama, K. (eds) Economics of Sustainable Agriculture. Global Environmental Studies.   (Single) 
5. 2025/02 Article Consumers’ Values and Preferences for Long-Term Policies in Multifaceted Rice Production and Consumption: A Deliberative Experiment Incorporating the Perspective of Future Generations in 2050 Global Sustainability pp.1-39 (Collaboration) 
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■ Conference Presentations
1. 2024/09/10 Behavioral Changes in Farmers and Consumers Towards a Greener Agri-food System (FFTC-SNZ International Conference: Strategy and Actions to Incentivize GHG Emission Reductions and Carbon Offset within Sustainable Agrifood Systems)
2. 2024/09/06 Current Status of Research on the Environmental Impact Evaluation of Agricultural Policies in Japan (OECD Workshop "Environmental Impacts of Agrcultural Support: Current evidence and knowledge gaps")
3. 2024/09 Effectiveness of nudge in reducing methane emissions from agriculture (6th Congress of Research Network on Economic Experiments for the Common Agricultural Policy (REECAP))
4. 2024/08/02 Assessing the Effects of Nudge and Boost for Methane Emission Reduction from Paddy Field- Cluster Randomized Controlled Trial in Japan (International Association of Agricultural Economists (IAAE) 2024 Conference)
5. 2023/08/30 Effect of Personalised Nudge in Promoting Vegetable Consumption Evidence from a Natural Field Experiment using Purchase Receipt Data (XVII Congress of the European Association of Agricultural Economists (EAAE))
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■ Academic Qualifications
1. Kyoto University,
2. 2000/04~2003/03 〔Doctorial Course (1st Semester)〕, Graduate School, Division of Economics, Osaka University, Completed,
3. 1997/04~1998/03 University of Alberta, Studying abroad,
4. 1996/04~2000/03 Faculty of Economics, Niigata University, Graduated,
■ researchmap Researcher Code
B000289767
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2023/04~2026/03  Empirical research on the impact of behavioural insights on consumers' plant-based food choices  (Key Word : )
2. 2020/04~2023/03  Verification of the effect of expanding vegetable intake through 'personal nudges' using receipt big data  (Key Word : )
3. 2007~2009  Clarification of Environmentally Friendly Agricultural Management Behavior by Economic Experiments : With Central Focus on Risk Attitude  (Key Word : )
■ Email Addresses
  kyoin_mail
■ Current Specialized Field
Agricultural and food economics 
■ KAKENHI Researcher Number
00371013