(Last updated : 2019-10-17 21:43:29)
  Hara Yoritoshi
   Department   Undergraduate School  , School of Commerce
   Position   Professor
■ Books and Papers
1. 2019 Article "Integrated marketing channel relationships: Integration dimensions and channel performance," Journal of Business and Industrial Marketing, 34(6) (Single) 
2. 2019 Article "Strategic channel choice to improve marketing performances: Considering interaction effects between channel integration and firm-specific factors," Journal of Marketing and Distribution, 22 (1) (Collaboration) 
3. 2018 Article "The performance effect of inter-firm adaptation in channel relationships: The roles of relationship-specific resources and tailored activities," Industrial Marketing Management, 70 (Collaboration) 
4. 2017 Article "Trust building process for new market entrants: A case study of a Japanese cosmetics company's business expansion in China," Journal of Business and Industrial Marketing, 32 (6) (Collaboration) 
5. 2016 Article "Beyond taxation: Discourse around energy policy in Japan," Energy Policy, 98 (Collaboration) 
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■ Conference Presentations
1. 2019/08 Economic rationality or sociological legitimacy? The conditions under which multiple channel strategies are effective (35th Industrial Marketing and Purchasing Conference)
2. 2018/11 How New Retailing Formats Are Institutionalized: Isomorphism and Strategic Practices (8th International Conference on Economics and Management of Networks)
3. 2018/09 How to combine and coordinate resources across firms under uncertainty (34th Industrial Marketing and Purchasing Conference)
4. 2018/06/01 Re-examining Integration in B2B Relationships under Environmental Uncertainty: Coordination, Information Sharing, and Authority (47th Annual Conference of the European Marketing Academy)
5. 2017/12 Global Retailers' Legitimacy in Local Markets (43rd European International Business Academy Annual Conference)
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■ Academic Qualifications
1. 〔Doctoral course〕, Graduate School, Division of Commerce, Meiji University, Accomplished credits for doctoral program,
■ Current Specialized Field
Marketing (Key Word:Marketing Channels, B2B Marketing)