(Last updated : 2019-12-13 19:04:06)
  Mizuno Makoto
   Department   Undergraduate School  , School of Commerce
   Position   Professor
■ Books and Papers
1. 2017/07 Article The Age of Consumer-Generated Ads: An Approach of Agent-Based Modeling (Single) 
2. 2016/08 Book Management Science of Enthusiasm for Professional Baseball; Psychology of Funs and Sports Business (Collaboration) 
3. 2016/06 Article Will Marketers' Dream on Big Data Come True? - A Viewpoint of Top-Down Thinking vs. Bottom-Up Thinking (Single) 
4. 2014/11 Article Does Enhanced Features Improves Consumer Preference? - Analyzing the Relationship between Perceptional Positioning, Technical Features and Attitude of Purchase (Collaboration) 
5. 2014/09 Article How Marketing Evolves? - Viewpoint from a Conflict between Top-Down and Bottom-Up Thinkings (Single) 
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■ Conference Presentations
1. 2019/09/03 Creativity, Culture and Consumer Behavior in Japan: A Marketer's Perspective (AEDEM International Conference)
2. 2019/06/21 The Role of Innovators in Consumer Packaged Goods Markets (INFORMS Marketing Science Conference)
3. 2018/06/16 Empirical Generalization on Failures of New Product Diffusion in Packaged Goods Markets (INFORMS Marketing Science Conference)
4. 2017/06/09 Uncovering Latent Consumption/Purchase Occasions from Observational Data on Brand and Quantity Choices (INFORMS Marketing Science Conference)
5. 2017/05/19 Creative-Class Consumers: The Effects of Newly-Defined Social Class on Consumer Behavior (SCP-JACS Collaborative Conference)
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■ Academic Qualifications
1. 1976/04~1980/03 Economics, 1st Cluster, College of Social Sciences, University of Tsukuba, Graduated, BA in Social Science
2. 1983/04~1985/03 〔Master degree program〕, Graduate School, Division of Business Administration and Economic Policy, University of Tsukuba, Completed, Master of economics
3. 1996/04~2000/03 〔Doctoral course〕, Graduate School, Division of Economics, The University of Tokyo, Accomplished credits for doctoral program,
4. The University of Tokyo, Ph.D in Economics
■ Major Subjects
Creative Marketing A, B
■ Academic Associations Membership
1. 1987/04~ Japan Institute of Marketing Science
2. 1992/11~ Japan Association of Consumer Studies
3. 1997/04~ Japan Association for Evolutionary Economics
4. 2012/05~ Japan Marketing Academy
5. American Marketing Association
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■ researchmap Researcher Code
5000049826
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2014/04~2015/03  How "Stars" Affect the Relationship with Brands: A Case Study of Professional Baseball in Japan  (Key Word : )
2. 2013/04~2016/03  Consumer Behavior with Focus on Creativity and Tastes  (Key Word : )
3. 2010/04~2013/03  CRM Methods Accounting for Dynamics of Customer Behaviors  (Key Word : )
4. 2010/04~2012/03  Media Characteristics and Effectiveness of Affiliate Advertising  (Key Word : )
5. 2007/04~2010/03  Inter-Consumer Interactions and Dynamic Change of Preference  (Key Word : )
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■ Web Sites
   http://www.kisc.meiji.ac.jp/~makoto/
■ Current Specialized Field
Commerce