(Last updated : 2024-07-04 11:00:55)
  TOYA Keiko
   Department   Professional Graduate School  , Graduate School of Global Business
   Position   Professor
■ Books and Papers
1. 2024/06 Book Startup Business: Master of Business Administration   (Collaboration)  Link
2. 2024/05 Book Servitization and the green economy Research Handbook on the Green Economy pp.141-159 (Collaboration)  Link
3. 2024/02 Article What HR strategies contribute to corporate sustainability? Serviceology(Online)  (Collaboration)  Link
4. 2023/11 Article Servitization: Origins and examples from Sweden and Japan EIJS Policy Brief November 2023.  (Single)  Link
5. 2023/07 Article International Comparison on Obstacles to Service Conversion of Manufacturing Industries Human Aspects of Advanced Manufacturing 80,pp.171-177 (Single)  Link
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■ Conference Presentations
1. 2024/05/23 A Study of Servitization and Corporate Culture (Nordic Association for the Study of Contemporary Japanese Society 2024 Conference(NAJS2024)) Link
2. 2024/05/14 Influence of Culture and Expectation on Servitization: Sweden and Japan (Spring Servitization Conference 2024) Link
3. 2024/03/07 A Study of Data Utilization in Service oriented Japanese Manufacturing companies (The 12th Domestic Event of Society for Serviceology)
4. 2024/03/02 Acceptance & understanding of personal data usage in medical care (Seminar on the team of Social Acceptance for Decentralized Management of Personal Data) Link
5. 2023/12/16 International Comparison of Cultural Effect on Servitization (The 14th Oukan conferences) Link
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■ Academic Qualifications
1. 2000/04~2004/06 〔Doctorial Course〕 Doctoral Program in Systems Management and Business Law, Management course, Business Sciences, University of Tsukuba, Graduate School, Completed, Doctor of Business Administration
2. 1998/04~2000/03 〔Master Course〕 Master's Program in Systems Management, Division of Business Administration and Economic Policy, University of Tsukuba, Graduate School, Completed, Master of Business Administration
3. 1984/04~1988/03 Department of Economics, Faculty of Economics, Kyoto University, Graduated, Bachelor of Economics
■ Career History
1. 2014/04~ Meiji University Graduate School Global Business Professor
2. 2021/09~ Stockholm School of Economics European Institute of Japanese Studies Visiting Researcer Link
3. 1999/07~ MARKETING EXCELLENCE Co.LTD Managing Director
4. 2024/04~ Higo Bank, Ltd., Outside Director Link
5. 2021/09~ QB Net Holdings Co.,Ltd. Outside Director Link
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■ Teaching Activities
● Efforts to Improve Educational Contents and Method (Including Teaching Evaluation)
1. Basic Marketing
2. Marketing Data Analysis
3. Marketing Research
4. Marketing Workshop
5. Service Management
● Textbook and Other Teaching Materials of your own
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■ Major Subjects
Service Management
■ Academic Associations Membership
1. 2012/10~ Society for Serviceology Link
2. 2012/10~2018/06 ∟ Editor in Chief
3. 2018/06~2019/06 ∟ Deputy Editor-in-Chief of Magazine Editorial Committee
4. 2019/07~2021/06 ∟ Editor-in-Chief of Magazine Editorial Committee
5. 2021/07~2022/06 ∟ Deputy Editor-in-Chief of Magazine Editorial Committee
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■ researchmap Researcher Code
■ Social Activities
1. 2024/06~2024/06 Service Strategy in Action: A practical Guide for Growing Your B2B Service and Solution Business
2. 2024/02~2024/02 Finance and Sustainable management: From Sweden, the country of happiness
3. 2023/11~2023/11 The roundtable with experts in The UN Working Group on Business and Human Rights
4. 2023/09~2023/09 Fintech in Sweden 2023 Link
5. 2023/09~2023/09 Sweden's FinTech Hot Companies Link
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■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2021/04~2024/03  Comparison of Servitization between Japan and Nordic countries based on sustainability  (Key Word : Servitization, Sustainability, nordic countries, International comparison) Link
2. 2018/10~2022/03  Study on Social Receptivity of Personal-Data Ecosystem  (Key Word : ) Link
3. 2018/08~2020/03  Study toward realization of smart society by applying artificial intelligence technology  (Key Word : Pre-financial scale, Emotional Value, Knowledge Value, Visualization)
4. 2018/05~2019/04  Development of a scoring method for behavior prediction by quantifying human non-verbal information  (Key Word : )
5. 2017/08~2018/07  Service marketing on exercise and cultural programs for the elderly  (Key Word : )
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■ Committees and Associations
1. 2023/10/01~ Science Council of Japan Council Member Link
2. 2024/01/26~ Subcommittee for the Review of Service Research Systems that Contribute to a Value co-creating Society, Joint Committee on Business Administration and Integrated Engineering and Life Science, Science Council of Japan The Chair
3. 2023/10/01~ Committee of Business administration, Science Council of Japan Member
4. 2023/10/01~ Committee of public relations, Science Council of Japan Member
5. 2014/06~ ISO/TC159/SC1/WG5 Expert
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■ Email Addresses
■ Award History
1. 2021/03 Graduate School of Global Business, Meiji University MBS Research Award (MBS Research Award)
2. 2018/03 Society for Serviceology Winner, 2018 Best Paper Award, Society for Serviceology 6th Annual Conference (Action research for service development of industrial wobot/IoT business - from the case study of the Yamagata Robotics Research Group) Link
3. 2009/03 Journal of Applied Psychology Winner, 2010 Scholarly Achievement Award, Human Resource Division, Academy of Management. (Do they see eye to eye? Management and employee perspectives of high-performance work systems and influence processes on service quality)
4. 2001/12 Japan Institute Marketing Science Winner, 2001 Reviewers Special Award, Japan Institute Marketing Science
■ Current Specialized Field
Business administration, Web informatics and service informatics 
■ KAKENHI Researcher Number
■ Profile