(Last updated : 2020-04-20 10:47:52)
  TOYA Keiko
   Department   Professional Graduate School  , Graduate School of Global Business
   Position   Professor
■ Books and Papers
1. 2020/01 Article New Productivity Concepts and Measures in Servitized Society (Single)  Link
2. 2019/02 Article Leadership style required for the transition to servitization in Japan (Collaboration)  Link
3. 2019/01 Book Financial Marketing (Single)  Link
4. 2018/06 Book Customer Centric Bank Management -Based on Co-Creation Value- (Single)  Link
5. 2018/04 Book Bank system and operation (Collaboration)  Link
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■ Conference Presentations
1. 2018/05/14 OBSTACLES TO SERVITIZATION OF JAPANESE COMPANIES AND THE SERVICE PARADOX (Spring Servitization Conference 2018)
2. 2017/09/22 A survey on servitization requirements and barriers in manufacturing companies
3. 2017/07/12 Survey of Servitization Barriers in Japanese Manufacturers (ICServ2017)
4. 2016/05/17 INTERNAL AND EXTERNAL OBSTACLES OF SERVITIZATION IN JAPANESE MAJOR MANUFACTURES (Spring Servitization Conference 2016)
5. 2016/02/16 Development of measure of co-creation value for companies, employees and customers in financial services
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■ Academic Qualifications
1. 2000/04~2004/06 〔Doctoral course〕 Doctoral Program in Systems Management and Business Law, Management course, Business Sciences, University of Tsukuba, Graduate School, Completed, Doctor of Business Administration
2. 1998/04~2000/03 〔Master degree program〕 Master's Program in Systems Management, Division of Business Administration and Economic Policy, University of Tsukuba, Graduate School, Completed, Master of Business Administration
3. 1984/04~1988/03 Department of Economics, Faculty of Economics, Kyoto University, Graduated, Bachelor of Economics
■ Career History
1. 2019/06~ YUASA TRADING CO., LTD Outside Director Link
2. 2014/04~ National Institute of Advanced Industrial Science and Technology Human Infomatics Research institute Visiting researcher
3. 2014/04~ Meiji University Graduate School Global Business Professor
4. 2010/04~ Chuo University Graduate School Business School Part-time lecturer
5. 2007/04~2014/03 Doshisha University Graduate School School of Business Associate Professor
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■ Teaching Activities
● Efforts to Improve Educational Contents and Method (Including Teaching Evaluation)
1. Basic Marketing
2. Marketing Data Analysis
3. Marketing Research
4. Marketing Workshop
5. Service Management
● Textbook and Other Teaching Materials of your own
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■ Major Subjects
Service Management
■ Academic Associations Membership
1. 2012/10~ Society for Serviceology Link
2. 2012/10~2018/06 ∟ Editor in Chief
3. 1999/04~ American Marketing Association Link
4. 1999/04~ Japan Association for Consumer Studies Link
5. 1999/04~ Japan Institute Marketing Science Link
■ researchmap Researcher Code
5000056026
■ Social Activities
1. 2020/01~2020/01 Roundtable in the field of Service in manufacturing
2. 2014/05~2014/05 Value-co-creation Model in Service
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2018/10~2021/09  Study on social acceptability of personal data ecosystem  (Key Word : ) Link
2. 2018/08~2020/03  Study toward realization of smart society by applying artificial intelligence technology  (Key Word : Pre-financial scale, Emotional Value, Knowledge Value, Visualization)
3. 2018/05~  Development of a scoring method for behavior prediction by quantifying human non-verbal information  (Key Word : )
4. 2017/08~2018/07  Service marketing on exercise and cultural programs for the elderly  (Key Word : )
5. 2017/01~2017/12  Customer value in public personal mobility service  (Key Word : )
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■ Committees and Associations
1. 2014/10/01~ Member of Science Council of Japan
■ Email Addresses
  kyoin_mail
  kyoin_mail
■ Current Specialized Field
Business administration, Web informatics and service informatics 
■ KAKENHI Researcher Number
20350308
■ Profile