(Last updated : 2023-11-23 10:07:15)
  Mizuno Makoto
   Department   Undergraduate School  , School of Commerce
   Position   Professor
■ Books and Papers
1. 2022/12 Article Consumer Panic Buying: Understanding the behavioral and psychological aspects International Journal of Marketing & Distribution 5(2),pp.17-35 (Collaboration)  Link
2. 2022/10 Article An Empirical Study of Scarcity Marketing Strategies: Limited-time products with umbrella branding in the beer market Journal of the Academy of Marketing Science 51(6),pp.1327-1350 (Collaboration)  Link
3. 2021/01 Article Untangling the Complexity of Market Competition in Consumer Goods – A Complex Hilbert PCA Analysis PLOS ONE 16(2) (Collaboration)  Link
4. 2020/08 Article Constructing the Customer Journey Map of Competitive Brands: A Complex Time-series Analysis RIETI Discussion Paper Series  (Collaboration) 
5. 2017/07 Article The Age of Consumer-Generated Ads: An Approach of Agent-Based Modeling  pp.473-480 (Single) 
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■ Conference Presentations
1. 2023/10/26 When Hub Seeding Works in Influencer Marketing (The 8th International Workshop on Application of Big Data for Computational Social Science)
2. 2023/07/19 Do People Signal Their Socioeconomic Status on Social Media?—An Analysis of “Conspicuous Tweeting” by Machine Learning (9th International Conference on Computational Social Science (IC2S2))
3. 2019/09/03 Creativity, Culture and Consumer Behavior in Japan: A Marketer's Perspective (AEDEM International Conference)
4. 2019/06/21 The Role of Innovators in Consumer Packaged Goods Markets (INFORMS Marketing Science Conference)
5. 2018/06/16 Empirical Generalization on Failures of New Product Diffusion in Packaged Goods Markets (INFORMS Marketing Science Conference)
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■ Academic Qualifications
1. 1976/04~1980/03 Economics, 1st Cluster, College of Social Sciences, University of Tsukuba, Graduated, BA in Social Science
2. 1983/04~1985/03 〔Master Course〕, Graduate School, Division of Business Administration and Economic Policy, University of Tsukuba, Completed, Master of economics
3. 1996/04~2000/03 〔Doctorial Course〕, Graduate School, Division of Economics, The University of Tokyo, Accomplished credits for doctoral program,
4. 2003/03/14
Degree Acquisition
The University of Tokyo, Ph.D in Economics
■ Major Subjects
Creative Marketing A, B
■ Academic Associations Membership
1. 1987/04~ Japan Institute of Marketing Science
2. 1992/11~2020/03 Japan Association of Consumer Studies
3. 1997/04~ Japan Association for Evolutionary Economics
4. 2012/05~ Japan Marketing Academy
5. American Marketing Association
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■ researchmap Researcher Code
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2014/04~2015/03  How "Stars" Affect the Relationship with Brands: A Case Study of Professional Baseball in Japan  (Key Word : )
2. 2013/04~2016/03  Consumer Behavior with Focus on Creativity and Tastes  (Key Word : )
3. 2010/04~2013/03  CRM Methods Accounting for Dynamics of Customer Behaviors  (Key Word : )
4. 2010/04~2012/03  Media Characteristics and Effectiveness of Affiliate Advertising  (Key Word : )
5. 2007/04~2010/03  Inter-Consumer Interactions and Dynamic Change of Preference  (Key Word : )
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■ Web Sites
■ Current Specialized Field