(Last updated : 2022-06-23 02:00:20)
  FURUKAWA HIROYASU
   Department   Undergraduate School  , School of Business Administration
   Position   Associate Professor
■ Books and Papers
1. 2022/04 Article Trends in Preventive Behaviors Across Countries: An Exploratory Study of English Language Tweets Journal of Social Sciences 18(1),pp.95-106 (Collaboration) 
2. 2022/01 Article How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions Journal of International Consumer Marketing 34(1),pp.11-23 (Single) 
3. 2019/11 Article Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market International Review of Management and Marketing 9(6),pp.158-168 (Collaboration) 
4. 2019/07 Article The Dilemma of Data-Driven Marketing in the Era of Big Data and AI: from the Perspective of Global Marketing and National Culture The Journal of Japan Society for Distributive Sciences 44,pp.121-130 (Single) 
5. 2018/03 Article Global Marketing Management Based on the Brand Concept: A Theoretical Framework 淑徳大学研究年報 1,pp.241-252 (Single) 
Display all(6)
■ Conference Presentations
1. 2016/10/21 Status Branding in South-Eastern Asia (Korea Distribution Association (KODIA) Annual Conference 2016)
2. 2012/08/28 Differences between Japanese firms and U.S. firms Acquiring high brand value: Analysis of Advertisement and R&D expenditures (International Conference on Engineering Business Management (EBM) 2012)
3. 2011/08/22 Global Brand Image Strategy of MNEs –Analysis from the issue of Japanese Brand–
■ Academic Qualifications
1. 2012/04~2015/03 Graduate School, Division of Administration, Meiji University, Completed, Ph.D. in Business Administration
2. 2010/04~2012/03 Graduate School, Division of Administration, Meiji University, Completed, Master of Business Administration
■ Career History
1. 2022/04~ Meiji University School of Business Administration Associate Professor
2. 2021/04~2022/03 Nihon University College of Economics Associate Professor
3. 2018/04~2021/03 Nihon University College of Economics Assistant Professor
4. 2015/04~2018/03 Shukutoku University School of Business Administration Assistant Professor
5. 2013/04~2015/03 School of Business Administration
■ Academic Associations Membership
1. 2016/11 Academy of International Business
2. 2007/04~ Global Marketing Committee
■ researchmap Researcher Code
7000010422
■ Web Sites
   https://sites.google.com/view/h-furukawa
■ Current Specialized Field
Global Marketing (Key Word:Global Marketing) 
■ KAKENHI Researcher Number
10756224