(Last updated : 2024-06-10 12:46:38)
  FURUKAWA HIROYASU
   Department   Undergraduate School  , School of Business Administration
   Position   Associate Professor
■ Books and Papers
1. 2023/07 Article Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic Administrative Sciences 13 (Collaboration)  Link
2. 2023/04 Article Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems Sustainability 15(8),pp.1-18 (Collaboration)  Link
3. 2022/11 Article Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? Journal of Retailing and Consumer Services 69 (Collaboration)  Link
4. 2022/04 Article Trends in Preventive Behaviors Across Countries: An Exploratory Study of English Language Tweets Journal of Social Sciences 18(1),pp.95-106 (Collaboration)  Link
5. 2022/01 Article How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions Journal of International Consumer Marketing 34(1),pp.11-23 (Single)  Link
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■ Conference Presentations
1. 2016/10/21 Status Branding in South-Eastern Asia (Korea Distribution Association (KODIA) Annual Conference 2016)
2. 2012/08/28 Differences between Japanese firms and U.S. firms Acquiring high brand value: Analysis of Advertisement and R&D expenditures (International Conference on Engineering Business Management (EBM) 2012)
3. 2011/08/22 Global Brand Image Strategy of MNEs –Analysis from the issue of Japanese Brand–
■ Academic Qualifications
1. 2012/04~2015/03 〔Doctorial Course (2nd Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Ph.D. in Business Administration
2. 2010/04~2012/03 〔Doctorial Course (1st Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Master of Business Administration
■ Career History
1. 2022/04~ Meiji University School of Business Administration Associate Professor
2. 2021/04~2022/03 Nihon University College of Economics Associate Professor
3. 2018/04~2021/03 Nihon University College of Economics Assistant Professor
4. 2015/04~2018/03 Shukutoku University School of Business Administration Assistant Professor
5. 2013/04~2015/03 School of Business Administration
■ Academic Associations Membership
1. 2016/11 Academy of International Business
2. 2007/04~ Global Marketing Committee
■ researchmap Researcher Code
7000010422
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2023/04~2027/03  Investigating the Factors that Inhibit Negative Country-of-Origin Image  (Key Word : )
■ Web Sites
   https://furukawa-meiji.com/cv
■ Current Specialized Field
Global Marketing (Key Word:Global Marketing) 
■ KAKENHI Researcher Number
10756224