Faculty Database - FURUKAWA HIROYASU

Books and Papers

Conference Presentations

Academic Qualifications

Career History

Academic Associations Membership

researchmap Researcher Code

Web Sites

Current Specialized Field

KAKENHI Researcher Number

（Last updated : 2024-04-03 16:16:26）

FURUKAWA HIROYASU
Department Undergraduate School , School of Business Administration

Position Associate Professor

■ Books and Papers

1.	2023/07	Article	Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic Administrative Sciences 13 (Collaboration)
2.	2023/04	Article	Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems Sustainability 15(8),pp.1-18 (Collaboration)
3.	2022/11	Article	Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? Journal of Retailing and Consumer Services 69 (Collaboration)
4.	2022/04	Article	Trends in Preventive Behaviors Across Countries: An Exploratory Study of English Language Tweets Journal of Social Sciences 18(1),pp.95-106 (Collaboration)
5.	2022/01	Article	How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions Journal of International Consumer Marketing 34(1),pp.11-23 (Single)
6.	2021/07	Article	Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers Journal of Global Marketing 35(2),pp.133-147 (Single)
7.	2019/11	Article	Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market International Review of Management and Marketing 9(6),pp.158-168 (Collaboration)
8.	2019/07	Article	The Dilemma of Data-Driven Marketing in the Era of Big Data and AI: from the Perspective of Global Marketing and National Culture The Journal of Japan Society for Distributive Sciences 44,pp.121-130 (Single)
9.	2018/03	Article	Global Marketing Management Based on the Brand Concept: A Theoretical Framework 淑徳大学研究年報 1,pp.241-252 (Single)
10.	2013/03	Article	Effect of Advertising and R&D Expenditures on Global Brand Value Meiji Business Review 60(4),pp.263-275 (Single)
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■ Conference Presentations

1.	2016/10/21	Status Branding in South-Eastern Asia (Korea Distribution Association (KODIA) Annual Conference 2016)
2.	2012/08/28	Differences between Japanese firms and U.S. firms Acquiring high brand value: Analysis of Advertisement and R&D expenditures (International Conference on Engineering Business Management (EBM) 2012)
3.	2011/08/22	Global Brand Image Strategy of MNEs –Analysis from the issue of Japanese Brand–

■ Academic Qualifications

1.	2012/04～2015/03	〔Doctorial Course (2nd Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Ph.D. in Business Administration
2.	2010/04～2012/03	〔Doctorial Course (1st Semester)〕, Graduate School, Division of Administration, Meiji University, Completed, Master of Business Administration

■ Career History

1.	2022/04～	Meiji University School of Business Administration Associate Professor
2.	2021/04～2022/03	Nihon University College of Economics Associate Professor
3.	2018/04～2021/03	Nihon University College of Economics Assistant Professor
4.	2015/04～2018/03	Shukutoku University School of Business Administration Assistant Professor
5.	2013/04～2015/03	School of Business Administration

■ Academic Associations Membership

1.	2016/11	Academy of International Business
2.	2007/04～	Global Marketing Committee

■ researchmap Researcher Code

7000010422

■ Web Sites

https://furukawa-meiji.com/cv

■ Current Specialized Field

Global Marketing (Key Word：Global Marketing)

■ KAKENHI Researcher Number

10756224