Books and Papers
Conference Presentations
Academic Qualifications
Career History
researchmap Researcher Code
Award History
Current Specialized Field
KAKENHI Researcher Number
    （Last updated : 2024-06-24 15:37:50）
  ONO MAKOTO
   Department   Undergraduate School  , School of Global Japanese Studies
   Position   Associate Professor
■ Books and Papers
1. 2024/04 Article “Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion” International Journal of Advertising 43(5),pp.904-929 (Collaboration) 
2. 2015 Article Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan JOURNAL OF CONSUMER MARKETING 32(7),pp.542-550 (Collaboration) 
■ Conference Presentations
1. 2024/07 “Access or ownership? The antecedents of luxury access-based services” (2024 Global Fashion Management Conference at Milan)
2. 2023/01 “New vs. standard songs as a nonverbal cue in advertising: a regulatory focus view” (2023 International Marketing Trends Conference)
3. 2022/10 “Celebrity endorsement, gesture, and regulatory focus” (2022 International Conference of Asian Marketing Associations)
4. 2016/07 “Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products” (2016 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
5. 2014/07 “The Impacts of FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan” (2014 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
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■ Academic Qualifications
1. 2017/07 Graduate School of Business and Commerce, Keio University,
2. 2011/04～2014/03 Graduate School of Business and Commerce, Keio University,
3. 2001/04～2003/03 Graduate School of Business and Commerce, Keio University,
■ Career History
1. 2021/04～2024/03 Meiji University School of Global Japanese Studies Lecturer
2. 2018/04～2020/09 Chuo University Faculty of Commerce
3. 2017/09～2019/03 Mejiro University Faculty of Business Administration
4. 2013/09～2014/03 Rissho University Faculty of Business Administration
■ researchmap Researcher Code
R000007588
■ Award History
1. 2022/10 ICAMA（アジア・マーケティング学会連合国際会議） 2022 ICAMA Best Paper Award（4P Strategies in Asia部門） (“Celebrity endorsement, gesture, and regulatory focus”)
■ Current Specialized Field
Commerce, Commerce 
■ KAKENHI Researcher Number
40911219