(Last updated : 2022-04-25 23:21:25)
  ONO MAKOTO
   Department   Undergraduate School  , School of Global Japanese Studies
   Position   Senior Assistant Professor
■ Books and Papers
1. 2016/07 Article TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS   (Collaboration) 
2. 2016 Article THE EFFECTS OF HEALTH CLAIMS AND SYMBOLIC MARK: A CASE OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) IN JAPAN LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING pp.263-263 (Collaboration) 
3. 2015 Article Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan JOURNAL OF CONSUMER MARKETING 32(7),pp.542-550 (Collaboration) 
4. 2009 Article The Signaling Effects of Advertising and Distribution ADVANCES IN CONSUMER RESEARCH, VOL XXXVI 36,pp.800-800 (Collaboration) 
■ Conference Presentations
1. 2016/07 “Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products” (2016 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
2. 2014/07 “The Impacts of FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan” (2014 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
3. 2013/07 “The Effects of Health Claims and the Symbolic Mark: A Case of FoSHU (Food for Specified Health Uses) in Japan” (2013 World Marketing Congress, Academy of Marketing Science)
4. 2012/07 “Signaling and External Effects of FoSHU (Food for Specified Health Uses) in Japan” (2012 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
5. 2009/07 “Signaling and Attribute Effects of Country-of-origin Information: Role of Consumer Knowledge and Involvement” (2009 World Marketing Congress, Academy of Marketing Science)
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■ Academic Qualifications
1.
Degree Acquisition
Keio University, Ph.D. (Marketing)
2.
Degree Acquisition
Keio University, M.A. (Marketing)
3. 2017/07 Graduate School of Business and Commerce, Keio University,
4. 2011/04~2014/03 Graduate School of Business and Commerce, Keio University,
5. 2001/04~2003/03 Graduate School of Business and Commerce, Keio University,
■ Career History
1. 2021/04~ Meiji University School of Global Japanese Studies
2. 2018/04~2020/09 Chuo University Faculty of Commerce
3. 2017/09~2019/03 Mejiro University Faculty of Business Administration
4. 2013/09~2014/03 Rissho University Faculty of Business Administration
■ researchmap Researcher Code
R000007588
■ Current Specialized Field
Commerce, Commerce 
■ KAKENHI Researcher Number
40911219