Books and Papers
Conference Presentations
Academic Qualifications
Career History
researchmap Researcher Code
Award History
Current Specialized Field
KAKENHI Researcher Number
    （Last updated : 2024-04-04 17:03:29）
  ONO MAKOTO
   Department   Undergraduate School  , School of Global Japanese Studies
   Position   Associate Professor
■ Books and Papers
1. 2024/04 Article “Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion” International Journal of Advertising  (Collaboration) 
2. 2015 Article Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan JOURNAL OF CONSUMER MARKETING 32(7),pp.542-550 (Collaboration) 
■ Conference Presentations
1. 2024/07 “Access or ownership? The antecedents of luxury access-based services” (2024 Global Fashion Management Conference at Milan)
2. 2023/01 “New vs. standard songs as a nonverbal cue in advertising: a regulatory focus view” (2023 International Marketing Trends Conference)
3. 2022/10 “Celebrity endorsement, gesture, and regulatory focus” (2022 International Conference of Asian Marketing Associations)
4. 2016/07 “Two Health Claim Regulatory Systems in Japan: The Impacts on Consumer Evaluations of Food Products” (2016 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
5. 2014/07 “The Impacts of FoSHU (Food for Specified Health Uses) System on Food Evaluations in Japan” (2014 Global Marketing Conference, Global Alliance of Marketing and Management Associations)
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■ Academic Qualifications
1. 2017/07 Graduate School of Business and Commerce, Keio University,
2. 2011/04～2014/03 Graduate School of Business and Commerce, Keio University,
3. 2001/04～2003/03 Graduate School of Business and Commerce, Keio University,
■ Career History
1. 2021/04～2024/03 Meiji University School of Global Japanese Studies Lecturer
2. 2018/04～2020/09 Chuo University Faculty of Commerce
3. 2017/09～2019/03 Mejiro University Faculty of Business Administration
4. 2013/09～2014/03 Rissho University Faculty of Business Administration
■ researchmap Researcher Code
R000007588
■ Award History
1. 2022/10 ICAMA（アジア・マーケティング学会連合国際会議） 2022 ICAMA Best Paper Award（4P Strategies in Asia部門） (“Celebrity endorsement, gesture, and regulatory focus”)
■ Current Specialized Field
Commerce, Commerce 
■ KAKENHI Researcher Number
40911219