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    (Last updated : 2024-05-13 13:16:51)
  KATO TAKUMI
   Department   Undergraduate School  , School of Commerce
   Position   Senior Assistant Professor
■ Books and Papers
1. 2024/05 Article Fruit pictures on beverage packages, health effect and purchase intention International Journal of Consumer Studies, Wiley-Blackwell pp.1-13 (Collaboration)  Link
2. 2024/05 Article Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism Journal of Destination Marketing & Management, Elsevier pp.100894 (Collaboration)  Link
3. 2024/01 Article Balancing the environment and customer value: Evaluation of the attractiveness of label-free plastic bottles for green tea Asia Pacific Journal of Marketing and Logistics, Emerald Publishing  (Collaboration)  Link
4. 2023/01 Article The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention Journal of Consumer Behaviour, Wiley-Blackwell pp.1-13 (Collaboration)  Link
5. 2021/09 Article Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value Journal of Brand Management, Palgrave Macmillan pp.671-684 (Single)  Link
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■ Academic Qualifications
1. 2018/04~2019/03 〔Doctorial Course〕, Graduate School of Business Sciences, University of Tsukuba, Completed, Ph.D. in Management
2. 2015/04~2017/03 〔Master Course〕, Graduate School of Business Sciences, University of Tsukuba, Completed, Master of Business Administration
3. 2008/04~2012/03 Department of Administration Engineering, Faculty of Science and Technology, Keio University, Graduated,
■ Career History
1. 2022/04~ School of Commerce, Meiji University Senior Assistant Professor
2. 2020/04~2022/03 Graduate School of Humanities and Social Sciences, Saitama University Assistant Professor
3. 2014/03~2020/03 Honda Motor Co.,Ltd.
4. 2012/04~2014/02 Mitsubishi Electric Corporation
■ Major Subjects
Marketing Management
■ Academic Associations Membership
1. 2021/12~ American Marketing Association
2. 2020/06~ Japanese Society of the Science of Design
3. 2018/12~ Japanese Society of Kansei Engineering
4. 2018/06~ Japan Marketing Academy
5. 2018/06~ The Japan Society for Management Information
■ Research Topics, Consignment Studies & KAKENHI Researches
1. 2021/04~2023/03  A study on the evaluation of the effect of perceived color quality on consumer purchasing behavior for the automobiles  (Key Word : )
2. 2020/09~2022/03  Index development from the perspective of product concept for improving emotional value and evaluation of impact on purchasing behavior  (Key Word : )
■ Web Sites
   Detailed Information
   Personal Website
■ Email Addresses
  kyoin_mail
■ Award History
1. 2023/10 Japan Marketing Academy Best Oral Paper Award Link
2. 2023/10 Japan Marketing Academy Best Oral Paper Award Link
3. 2023/03 Japan Society of Kansei Engineering Excellent Presentation Awards
4. 2022/07 Japanese Society for the Science of Design Good Presentation Award, The 69th Annual Conference
5. 2022/05 Japan Society for Management Information Excellent Sprouting Research Award
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■ Current Specialized Field
Marketing (Key Word:Product Development, Brand Management, Consumer Behavior) 
■ KAKENHI Researcher Number
90882225