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    (Last updated : 2022-07-10 12:56:00)
  KATO TAKUMI
   Department   Undergraduate School  , School of Commerce
   Position   Senior Assistant Professor
■ Books and Papers
1. 2022/02 Book Customer experience factors contributing to brand loyalty to Disney Resorts: An empirical analysis of concept, casts, attractions, and characters 2022 American Marketing Association Winter Academic Conference pp.138-149 (Single) 
2. 2021/12 Article Opposition in Japan to the Olympics during the COVID-19 pandemic Humanities and Social Sciences Communications, Nature pp.1-9 (Single) 
3. 2021/09 Article Contribution of concept recall to brand loyalty: An empirical analysis of design and performance Journal of Consumer Behaviour, Wiley-Blackwell pp.1-10 (Single) 
4. 2021/09 Article Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value Journal of Brand Management, Palgrave Macmillan pp.671-684 (Single) 
5. 2019/04 Article Verification of perception difference between actual space and VR space in car design International Journal on Interactive Design and Manufacturing, Springer 13(3),pp.1233-1244 (Single) 
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■ Academic Qualifications
1. 2018/04~2019/03 〔Doctoral course〕, Graduate School of Business Sciences, University of Tsukuba, Completed, Ph.D. in Management
2. 2015/04~2017/03 〔Master degree program〕, Graduate School of Business Sciences, University of Tsukuba, Completed, Master of Business Administration
3. 2008/04~2012/03 Department of Administration Engineering, Faculty of Science and Technology, Keio University, Graduated,
■ Career History
1. 2022/04~ School of Commerce, Meiji University Senior Assistant Professor
2. 2020/04~2022/03 Graduate School of Humanities and Social Sciences, Saitama University Assistant Professor
3. 2014/03~2020/03 Honda Motor Co.,Ltd.
4. 2012/04~2014/02 Mitsubishi Electric Corporation
■ Major Subjects
Marketing Management
■ Academic Associations Membership
1. 2021/12~ American Marketing Association
2. 2020/06~ Japanese Society of the Science of Design
3. 2018/12~ Japanese Society of Kansei Engineering
4. 2018/06~ Japan Marketing Academy
5. 2018/06~ The Japan Society for Management Information
■ Web Sites
   Detailed Information
   Personal Website
■ Email Addresses
  kyoin_mail
■ Award History
1. 2022/07 Japanese Society for the Science of Design Good Presentation Award, The 69th Annual Conference
2. 2022/05 Japan Society for Management Information Excellent Sprouting Research Award
3. 2022/01 2022 5th International Conference on Computers in Management and Business Excellent Oral Presentation
4. 2021/10 Japan Marketing Academy Best Oral Paper Award
5. 2021/08 International Conference on Business and Information Management 2021 Excellent Oral Presentation Winners
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■ Current Specialized Field
Marketing (Key Word:Product Development, Brand Management, Consumer Behavior) 
■ KAKENHI Researcher Number
90882225